I think one of the first things that have to be defined at the idea stage is the “raison d’etre”. Why should this company exist, and more importantly, why should your future customers care about it? Is it life changing? Is it time saving? Is it going to make something better? Is it all about…
Realizing it’s not the product allows you to focus on the customer experience and the benefits received from your product. It’s the customer’s experience of the product! It.is.not.the.product. Everyone in your organization needs to be tuned in for success.
Before you start down the road with any private finance group or individual, make certain that you are completely satisfied that they have funds available. Certified Proof of Funds will save you a lot of time, money and possibly the success of your business.
“Ideas have a short shelf life. You must act on them before the expiration date.” John C. Maxwell Starting a company or creating a new app can be exhilarating, rewarding and profitable but also can be a disaster if the right questions aren’t asked and strategy is not well thought out. Many startups get off…